Consumers want it all! They want convenience, access, good prices, excellent service, favorable policies, etc. And frankly, they deserve it!
By creating a cohesive omnichannel experience for a set of local neighborhood stores, we were able to deliver all the convenience and affordability of a national chain, without losing the intimacy, connection, and personalization of shopping local.
Before BOM: These 3 neighborhood wine shops, all under the same name and the same business, had 3 different websites, 3 different management structures, and no cohesive brand presence. They had barely any online presence (even locally) and were really only known if you drove by the brick & mortar locations. And they had a business problem...they were struggling to grow.
How We Used Marketing to Scale Their Business
In 2019 we started to build! Over the course of a year, we did the following:
Consolidated all 3 sites under 1 branded website: www.thewineoutlets.com
Made all inventory available in real-time online
Optimized for desktop and mobile use
Created an app for IOS and Android with all of the same capabilities as the website
Launched a social media strategy and plan for each store on the key platforms consumers care about
Initiated local partnerships in the community with groups, influencers, and charities
Launched a consistent, segmented email and SMS strategy
And so much more!
All of these efforts led to year over year growth in sales and profits and that growth has continued every year since!
Our next steps will be to dive headfirst into mobile app marketing, to surprise and delight their customers even further! The sky is the limit, even for a local business! You just have to know which levers to pull and where to focus.
Marketing can scale any local business. Let's talk about yours!
Hear What the Clients Have to Say
Testimonial from the Owner's Group
“We needed to figure out exactly what it is that people love about our business so much, and how to then communicate that back to our customers and prospects. We thought we knew the answer but had run into a roadblock trying to articulate it in a few words to give it the most impact. Given that every team member wears many hats (as in most small businesses) we were always too busy to sit down and dig into our consumers and our brand. Jules stepped into the breach and helped us identify our core brand elements and create a really great brand strategy. Looking at the business with a fresh, critical eye, she crystallized the value our customers get from us, turned it into an actionable plan, and helped us develop a clear understanding of how to use those elements to attract more customers. The best part of working on our brand strategy with Jules was the knowledge she brought to every conversation and the ease with which she helped us understand what it really means to focus on and achieve brand-building. We are not professional marketers and sometimes (really, most times) the marketing lingo can be like a foreign language. Not only did Jules explain everything clearly and help us make sense of the true value of our brand, but she did it as a real partner. Her commitment was and remains impressive!
We could tell she not only has a wealth of experience, but she loves what she does! She anticipated our questions and made us better marketers. We now use the Jules-developed brand strategy work across the business. We updated our messaging in-stores, we launched a truly modern website that our customers love and we were even able to take the plunge with an app because that extension made sense within our brand strategy. It really all DOES start with a brand strategy - who knew!”
Testimonial from Local Store Manager in Northern VA
Testimonial from Operations Manager
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