BRAND MARKETING CONSULTANT
We believe you deserve marketing that works,
and we intend to help you build it.
Good marketing relies on strategy and process more than art and creativity to inspire people to take action - don't let any brand consultant tell you otherwise.
Jules,
Founder
Nice to meet you! I'm Your Lead Brand Marketing Consultant
The Business of Marketing is female founded and led. We specialize in strategic outsourced brand management for established businesses, new to the world brands, and individuals looking to become a brand themselves.
We get it. You want results. You deserve to see a return for your investment.
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With over a decade of experience in marketing strategy we created The Business of Marketing Method (The BOM Method) using proven processes to grow brands.
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Since credentials matter here are our founder's: MBA, Masters in Management, Growth Marketing Certified, 10+ years of brand management and marketing strategy experience for international, national, regional, and hyper local brands. Some brands you will recognize, like Champion or MillerCoors, and some you only know if you live close by, like The Wesson Group, Peyton Kane Home, Future Self Fit or The Wine Outlets.
What really matters is what your Brand Marketing Consultant does for you ->
Launch a new business
Expand your offering
Grow your existing business
Sell more to existing customers
Find new customers
Create results-focused and impactful content
Build or refresh a website
Boost your social media
Set up a communication strategy and plan
Measurable results
In the world of marketing, there's a lot of noise and a lot of competition. Breaking through is the challenge. But there are beliefs that set apart the leaders - and if you are reading this, you are definitely one of the leaders.
The Consumer is Always Right
Your customer is the reason you make money. What they think, how they feel, the way they act, and who they are matters above all else. So, we build your strategy and every subsequent piece of marketing based on your unique target customer. And this is why the content works - because it is focused on the people who pay you.
Marketing is Powerful, Simple and Effective with Strategy + Consistency
When it comes to achieving your marketing goals, you need a partner who understands how to make it simple and how to make it work. We go out of our way to deliver a strategy that feels right and creates alignment across your entire business. We then build a cross-channel marketing plan based on your priorities to set you up for success.
Real Life Marketing Wins
How you expand reach with Influencers
Getting Champion on Chance, DJ Khaled, and the Kardashians through relationship-building and reciprocity.
How to launch a new product and excite customers
Arnold Palmer is a golfing legend (who went to Wake Forest, btw!). Spiked seltzers were a skyrocketing trend...a perfect match!
How to scale a local business
Consumers like convenience and access. How we made neighborhood wine shops feel like the big players without losing the intimacy and connection of shopping local.
How to increase engagement with Storytelling Marketing
The construction teams that build our nation's infrastructure and energy grids often go unnoticed. But there's so much more to be successful in those jobs.
How to increase revenue by listening to customers
The cool factor matters and there are the exciting moments to capitalize on an existing trend. I was part of the 4-person team who launched the idea of Champion locations where customers could fully personalize their gear.
How to get double digit social grow organically
Consistency in content creation makes all the difference and increased The Wesson Group's LinkedIn reach and engagement by 25% and 13% respectively in 4 months. Imagine what 12 can do...